Your Website
How valuable would it be for your business if you were open 24/7 and customers could learn about your business or better yet, purchase your products and services anytime of the day.
That's what a quality web site can do for you!
Top Dog Marketing brought a friendly & energetic energy with him, while working on our website. I highly recommend Steve, he's very personable, attentive to detail and creative. He was patient yet vigilant in creating what we were imagining for our website. He has the tools and knowledge to get your website up and running in a timely manner with ease.
What's a good website?
Without a website, your business or organization runs the risk of being overlooked! We will help you overcome the "fear" and "time constraints" associated with the process. In today's digital age, communication is crucial, and your website should act as a vital marketing tool to you connected and relevant.
Prioritize functionality for your site! Avoid making it resemble an arcade game filled with excessive motion and graphics. Visitors seek information, not a struggle to find what they need.
Ensure your site is structured and stable. Resist the urge to make constant changes based on personal intuition; remember, visitors are daily guests. Your social media channels are designed for immediate updates, while your website serves a different purpose.
Your website should reflect your true identity! Visitors should feel if they are stepping into your store or attending a meeting of your organization.
"Reflects Your True Essence!"
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Don't mislead your visitors! Authenticity is key to building trust and attracting potential or members.
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Avoid the pitfall of prioritizing a flashy website over showcasing the true spirit of your company or organization.
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You can absolutely create a stunning, eye-catching site while also ensuring it’s functional and accurately represents who you are!
A visitor to your website might be unfamiliar with your business, products, or organization.
"Ensure that the information is both relevant and up-to-date."
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Provide visitors with all the essential information they seek in a clear and accurate.
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Avoid leaving them without answers or unable to locate what they need.
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Aim to be informative while keeping it. Visitors appreciate straightforward facts rather than lengthy texts, so respect their time by being concise in your and site layout.
Often, websites become overly complicated because the owner insists on including every possible feature and functionality.
"Navigate your site effortlessly to access information."
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If potential customers find it difficult to navigate your site and locate the information they need, you risk losing them. It's crucial to avoid "dead ends" where visitors feel stuck and must retrace their steps.
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A frustrated visitor is likely to leave your site quickly and may not return.
Always ensure you promote your website consistently. Include it on your signage, social media channels printed materials, advertisements, business cards, emails, and more.
"Consistently promote your website."
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Include a direct link to your site in all your digital marketing efforts. Consider allocating budget for Facebook and/or Google Ads.
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Ensure your visibility on search engines for easy discovery. Additionally, verify that your contact information is accurate on search engine platforms.
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If you have a subscription form for updates or e-newsletters, stay engaged with those. Your visitors have granted you permission to connect, so keep them informed!