Your Mobile Connection
Might be the "single" most game changer in marketing. The evolution of the smartphone has created a non-stop link to the user. Our phones do almost everything these days and is intertwined with everyone's day-to-day life.
I was unhappy with the website that one of the "Big Name" radio station designers had done for our station. It didn't look right and when I asked for updates, they took their time rolling them out.
I asked Top Dog Marketing to take a crack at what we should do after seeing what he had done with another radio station's site, and he knocked it out of the park! Plus, his support since the roll-out has been exceptional! He also was the creator or our station website years ago. Top Dog Marketing is truly TOPS in my book!
Staying connected to the mobile user
A mobile connection is crucial for businesses and organizations, acting as a vital lifeline. Being "connected" impacts various aspects of your life.
If you have a website, take a moment to check how it appears on a mobile device; you might be surprised to find it cluttered and difficult to read, with parts potentially hidden from view. Don’t assume that a well-designed site on a computer or tablet translates the same on a phone.
For online shopping, ensure that your products are easily visible and that navigation is smooth on mobile devices, as this could be the deciding factor for a purchase. Don’t hesitate to engage through text messaging. Offering a special deal with an enticing discount or a limited-time offer can capture their interest. Mobile shopping often triggers emotional purchases that happen quickly.
A website's appearance on a personal computer used to be your only concern. Not anymore!
"Your website is mobile-friendly!"
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We make sure that alongside designing your website, a properly optimized mobile version is also created.
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More visitors are likely to access your website via their phones rather than computers or tablets.
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Ensuring a seamless experience your mobile site is just as important as on the desktop version. Easy navigation and quick access to information are essential, especially for those with an online store for purchasing products and services.
The surge in mobile phone usage has significantly contributed to the rapid growth of eCommerce spending.
"Conducting business on your mobile device"
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The public has fully adopted online and is comfortable using their credit cards for purchases and having products delivered.
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Making reservations, scheduling appointments, and organizing virtual meetings on your phone has become a routine part of daily life.
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We will collaborate with you to explore mobile options that suit your business or organization, potentially including eCommerce features on your site or registration forms.
Feel free to reach out to both current and potential customers to obtain their permission for marketing purposes by collecting email addresses and/or mobile phone numbers.
"Engaging with Customers"
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Texting and messaging campaigns can be beneficial for promoting daily or weekly deals. Ensure that the special offer is substantial enough to warrant reaching out to your customers.
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Maintain connection by encouraging your customers to follow your social media channels. It's convenient for them to stay engaged via their phones. Once more, provide valuable content to keep them interested and engaged with your brand on social media.
Ensuring that customers can easily connect with your business or organization is the top priority. Keep the process simple and seamless.
"Methods of Engagement"
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Including a subscription form on your website for visitors to share their email address and/or phone is a standard practice.
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Collecting mobile phone numbers enables you to engage via text.
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Ensure your messages provide value and clearly identify yourself to avoid being perceived as intrusive, which could lead to being blocked.
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QR Codes have gained popularity as they allow users to by simply using their phone camera, directing them straight to your website without any need for typing.