Standard Media Sources
Even with the strength and growth of digital marketing, standard media sources are still beneficial. Radio, TV, print, billboards, flyers have value and are still the comfort zone of advertising with many businesses.
From our initial consult with Steve and Top Dog Marketing to his continued very knowledgeable professional service, History Alive Project is extremely happy to know that he is now our only “go to person" for anything we need!
Does the "old ways" of advertising work?
They should be integrated into your overall marketing strategy rather than functioning independently. Maintain control over your advertising budget.
Advertise you recognize the value, rather than succumbing to pressure from a salesperson promoting a "package" deal.
Focus on investing in standard media that reaches your target audience instead of solely the platforms you personally prefer, or read.
You might be loyal to a radio or TV station, a newspaper, or a salesperson. But are you getting a satisfactory return on your investment? We can assist you in assessing your needs, exploring your options, and achieving your goals.
"I have always advertised there"
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You should actively participate in the ad creation process. Is the intended message being effectively communicated? Will it help boost customer traffic? Am I reaching the appropriate audience?
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For radio, a consistent message is essential throughout the day.
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Due to the expense of TV ads, strategic placement is crucial. In newspapers, both placement and visual appeal of the ad are vital.
The conventional media often tells clients how to allocate their advertising.
"It's your advertising budget."
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The media sales representative presents a unique promotion, giveaway, or sponsorship that you should consider purchasing.
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Ensure your advertising serves the right purpose. Is there a special offer your customers should be aware of? Are you promoting a seasonal event?
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You must achieve a Return on Investment. Did that advertisement result in increased sales? Your investment should yield positive outcomes.
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We're here to help you identify which advertising opportunities align best with your business. Success should always be the main goal!
Billboards and outdoor signage serve primarily for name recognition and branding. They seldom result in direct calls to action. Therefore, you shouldn't anticipate significant revenue growth from this investment.
"I notice my Billboard every day."
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While promoting a sale or significant discount can be effective with outdoor signage, the key factor for visibility is the location of that signage.
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Changing an outdoor sign advertisement can be expensive unless you a substantial budget. Digital signs serve a purpose, but viewers typically have limited time to absorb the message, and it seldom results in store visits or sales.
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Billboards and other signage hold value, but they should fit into a broader marketing strategy. We will collaborate with you to determine the best ways and times to utilize this marketing tool effectively.
Indeed, as you've noticed, newspapers are decreasing in size and subscriber numbers as shift to digital media persists.
"Digital is taking over print."
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However, print advertising still holds value as the amount of print "clutter" decreases. People continue to engage with printed materials, and unlike radio, TV, digital content, print can be revisited multiple times.
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We will collaborate with you to ensure your print advertising is effective. While ad size and placement matter, the content is our top priority. Keep your message concise and provide clear ways for readers to access your website and social media.
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Incorporating a QR code is an excellent strategy, allowing to scan it directly from your ad.