Assessing

Let's find our where you are with your marketing efforts. Is there a plan in place? What's working and what's not? What's your ROI? The reasons for the strategies you've been using. Is it budget focused? Is it goal focused? Is it "we've always done it that way"? We will review your efforts and grade out all facets of your marketing approach.

This is how your business is seen online when you have no website…

No website and they search for you…
- May find cryptic contact info.
- Type in product, they find your competitors.
- May come across other links about your company, like bad ratings or legal issues.

Do you classify your FACEBOOK page as a website?

You have a website...
- Does it mirror your business?
- Is it current and correct?
- Is it user-friendly?
- Does it look good on a mobile device (smartphone)?

Working with Top Dog Marketing has been an absolute pleasure. We were impressed with his attention to detail, his communication skills, and professional approach to our timelines and processes. He was very helpful in explaining the logic adopted for the site and always went the extra mile for us when it came to the final stages of the site. We highly recommend working with Top Dog Marketing!

You can't afford not knowing

We will assess your marketing efforts and come back with a strategy that will help grow your business. You cannot afford to market your business without a game plan. Good or Bad...we will get answers!

If you have a website:

Can I learn as much about your business, products, services as if I had physically came to your business?
How often is it updated?
Do you actually own your site, domain name?
Do you know how well your business is doing with the search engines?
Do you know how much traffic your website is seeing?
Do you promote your site? Is it a big part of your marketing strategies?
Is your site helping you grow your business?

I don’t need a web site. I have a Facebook page.

Facebook is NOT a website - it can be an accent to a website, but not a stand-alone.
A web site is like a building of brick and mortar. Facebook is like a food truck. Short lived service and no roots to your profession or business community.
How can you market your products or services on Facebook when the key focus of that platform is immediate interaction and then let’s move on.
Is your marketing strategy aimed to be included with pictures of food, pets, people’s feelings and attitudes?
You need to be in front of customers who need your products or services, not get lost in the massive fluff of Facebook.

I have a mobile presence. Over 73% of website visitors use their phone device.

Are you sure? Just having a web site does not mean it’s mobile friendly.
Have you even checked to see how your business’s site looks on a mobile phone?
It could be cumbersome to move through on a phone.
It may not show everything that is on your computer web site version.
Some of the menu buttons and links may not work on a mobile phone.
You need to take your mobile phone web site presence very seriously. Frustrated visitors on your site will leave it quickly.

Is your marketing/advertising based on what you can afford or do you have a plan?

The days of the same old ways of advertising is over. Your customer is hooked to their phone and seek immediate information based on almost spontaneous decisions.
The days of just buying ads on the radio station, newspaper, TV station and print flyers are gone. Those media platforms are still viable to a point, but digital marketing is THE major vehicle for consumer purchases.
The silver lining is that your marketing budget can go farther with creating a digital marketing approach.