Staying socially connected
Recently, social was primarily associated with Facebook and Twitter. Today, it has evolved into a powerful marketing with diverse applications.
Top Dog Marketing did an excellent job with our website. From designing our first station logo to the layout of the site, it was professionally done, and changes were made quickly. I would highly recommend Top Dog Marketing for your website.
What makes me social?
Social media platforms can significantly enhance your digital marketing. In many cases, remember to cross-promote your website through your media posts.
Avoid mixing personal social media content with your business posts, as this can lead to complications. Personal opinions should not influence your professional image. Mixing personal and business content can harm your business as quickly as it can help it.
For a long time, Facebook has been so that people felt compelled to create a page to remain in touch with their family and friends.
"Facebook is everything I require."
-
This might be true, as it's the most popular social media platform and simple to create an account for free.
-
However, a common issue that some users fail to add a header or profile picture, making their profiles uninviting.
-
Additionally, many individuals use their personal Facebook pages for business purposes, which isn't an effective marketing strategy.
-
When utilized correctly, Facebook can serve as an excellent foundation for your social media marketing efforts.
It's surprising that some individuals go weeks or even without posting. Why encourage others to follow you if you have nothing to share?
"Sharing content connections."
-
When people choose to follow you, it shows their interest in your business, products, services, or organization.
-
Creating content shouldn’t feel burdensome. You likely have updates and news to share, such as special promotions, discounts, revised store hours, new product lines, or introducing new members.
-
Feel free to ask your followers questions. Engaged followers tend to be loyal, and this engagement helps cultivate valuable social connections for your business.
Selecting or incorporating social media platforms should not solely depend on which one is currently trending.
"Struggling to stay updated on the latest social media trends?
-
We’re here to help you navigate the social media platforms that align with your needs and target audience.
-
There are software solutions available that enable you to create and share content across multiple social media channels, and you can even schedule posts ahead of time.
-
Research shows that posting on your social media platforms just three times a week is enough to maintain an active presence. Avoid overwhelming your followers with daily or excessive posts, as it may lead to viewing fatigue and they tune your messaging out.
Consistently promote your social media platforms, just like you do with your website.
"Showcase Your Social Media Pages"
-
Ensure your social media icons are displayed on your website with direct links to your profiles.
-
Encourage customers in your store to visit and follow/like your social media pages.
-
Include social media icons in your print advertising to inform readers about the platforms you’re active on.
-
Provide exclusive offers to your social media followers, linking directly to your website so they can easily access the specials.