How valuable would it be for your business if you were open 24/7 and customers could learn about your business or better yet, purchase your products and services anytime of the day.
That's what a quality web site can do for you!
What's a good Web Site?
"Mirrors what you are all about"
Your site has to be "you"! The site visitor needs to get the same experience as if they were coming into your store or attending your organization's meeting.
Don't fool your visitor into believing you are something you're not. You will lose credibility and a potential customer or member.
Do not fall into the trap of being more concerned with a "work of art" web site than portraying what your company or organization is really all about. You can balance an "eye catching" site with being functional & accurate.
"Make sure it's informational and current"
A visitor to your site may not know anything about your business, products or organization.
Offer them all the information they want to know about and make sure it's easy to understand, it's accurate and current. Don't leave the visitor hanging with missing information or not finding what they are looking for.
Be informative, but not too wordy. Visitors want the facts, not having to read a book of words. Their time is valuable so you need to be concise with your site layout and content.
"Easy to move around your site to find information"
Too many times, a web site is created that is so complicated to use because the owner wanted every "bell and whistle" they could add to their site.
You will lose your potential customer if they struggle to move around your site and can't easily find the information they are looking for. Worse yet, never allow "dead ends" on the site where the visitor is stuck and has to backtrack on the site.
A frustrated visitor will leave your site very quickly and will not come back.
"Promote your site all the time"
Make sure that you promote your web site at all times. On your signage, your social media platforms, print material, advertisements, business cards, emails, etc.
On all your digital marketing, have a direct link to your site. You can budget Facebook and/or Google Ads.
Make sure you are prominent on search engines, so they can find you easily. Also make sure that your contact information is correct on browsers like Google & Bing.
If you offer a subscription form on your site for updates and/or e-newsletters make sure that you stay active with those services. Your visitor has given you permission to connect with them. Don't let them down!
Paws to remember this...
If you don't have a web site, your business or organization is invisible! We will take the "fear" and "don't have the time" out of the equation. Society is based on digital communication now and this has to be your marketing tool to stay connected and viable.
Your site has to be functional first! Do not make your site look like an arcade game with all kinds of motion and graphic overload. Your site visitor is wanting information, not fighting the site to get what they are looking for.
The amount of site pages and content does not make it a good site. Create your site with the information you want the visitor to know about. The simpler the site the better. You want them as a customer or member. Their first impression may be influenced heavily on how they feel when on your web site. Don't have unnecessary pages and content that you really don't need. Facts....not fluff!
Your site should be structured and stable. Don't change things constantly just because you think it needs changing. A visitor is not a daily one. Your social media platforms are meant for immediate info, not your web site. Stay current with your information on your site, but constant changes is just unproductive, time consuming and costly.